Digital Campaign

For developing the digital campaign, our group wanted to mix technology and modernity with the streets. Therefore, the Paris region of La Defense was chosen for the shooting. There, you can find modern architecture mixed with graffiti and street art.

As pointed before, for the event and pop up shop, we chose a neighborhood that had a relation with Eva's DNA, that is Canal Saint Martin in Paris, more specific the bar/restaurante/store Le Comptoir Général.