4Ps

We analyzed the 4Ps and decided to improve 'Place' and 'Promotion'. All group members worked together to research and develop ideas. The group visited the Paris area 'Canal Saint Martin', on the 10th, that has the brand's style.

There, we found the bar/store/restaurant Le Comptoir Général and the concept store Babel. Those two places were suggested for Eva Zingoni in order to have new points of sale.