Process
To begin with, my group started meeting every week to work on the brand analysis. We analyzed Eva Zingoni current strategy in terms of communication, promotion and media and that helped us to start thinking about recommendations.
The negative points about the brand are the low brand awareness, not having a social media communication strategy and not following the fashion calendar. On the other hand, it could be concluded that, being based in Paris, sustainable and having a Parisian DNA is a positive point to add prestige and awareness.
The Cop 21 part of her website is dedicated to sustainability and ethical supply chain:
The negative points about the brand are the low brand awareness, not having a social media communication strategy and not following the fashion calendar. On the other hand, it could be concluded that, being based in Paris, sustainable and having a Parisian DNA is a positive point to add prestige and awareness.
The Cop 21 part of her website is dedicated to sustainability and ethical supply chain:
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